Nuii – National Sampling

Overview

  • Purchase, conversion and full branding of a freezer van
    • side-mounted screen for content messaging
    • 3D ice-cream on roof for visibility
    • 4×4 vehicle features
  • Daily product drop-offs and transfer to freezer van,
  • Summer season roll-out for product relevancy.
  • Location selection comprising train stations, city centres and supermarket carparks.
  • £2 MONP coupons issued with samples to incentivise purchase.
51-live days
284,150 temperature controlled samples delivered
Concept developed and expanded for 2025 roll-out, including re-use of van

The challenge

  • To bring the Australian Outback to consumers and showcase Nuii’s ‘Choose Your Next Adventure” tagline
  • To focus on the Salted Caramel and Australian Macadamia hero flavour.
  • To develop and deliver an immersive concept to facilitate mass sampling
    of up to 300,000 mini ice-creams UK-wide.

The solution

  • Convert a frozen van to transport kit and team, and anchor the activation
  • Supplement with brand ambassadors and sample dumpbins for speedy deployment and product distribution.
  • Identify national coverage high profile and footfall locations including train stations, city centres and supermarket carparks.
  • Full logistics and journey planning to maximise investment and reduce travel and downtime.

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