Overview
- Production management and build at Taste of London and Southbank.
- Spin-to-win and DJ to enhance the bar experience.
- Cocktail masterclasses hosted by Sanpellegrino’s mixologist.
- Sip samples were served from a branded cart.
- Extensive PR and social media content secured.
- Supported with mass sampling activity in London and Manchester.
1,663 Sanpellegrino drinks served
1,227 at Taste of London
436 at Southbank Pop-up
The challenge
- To deliver a Taste of London bar presence and then repurpose its set-up for a London Southbank pop-up to;
- To create awareness of Sanpellegrino’s mixers range.
- To reaffirm the soft drink as a premium choice when out with friends.
The solution
- Produce a stylish and appealing Sanpellegrino branded Piazza Bar at Taste of London.
- Retail Sanpellegrino signature cocktails and soft drinks at Taste of London and a pop-up bar at London Southbank.
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