Overview
- Full takeover of location in Shoreditch, including branding and creation of kebab booths.
- Preparation and serving of 3x plant-based kebabs.
- Influencer and PR activity on the first night.
356 kebabs served
5,000+ Instagram likes and 3x paid posts
The challenge
- To communicate that ‘plant based’ is not a compromise.
- To drive product trial and increase brand awareness.
The solution
- Leverage ‘National Kebab Day’ and create a pop-up, plant-based kebab shop.
- Booths were installed in a Shoreditch venue where customers enjoyed their ‘dirty’ plant-based kebab.
- PR evening with selected influences and bloggers to drive brand exposure and engagement.
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