-196 – Festivals activations

Overview

  • Design, build and delivery of festival stand.
  • Adaptation of Kombini concept and Izakaya bar for festival environment
  • Full management of Lemon and Grapefruit chilled sip and sales at bar.
  • Management of DJ, photo opps and design of on-stand interactive challenges and rewards.
  • Attended Barcode and Brockwell park, Mighty Hoopla, project 6, Wide awake, Cross the tracks & City Splash Festivals based on audience fit with target audience.
Almost 10,000 samples delivered across both events
Post-festivals sales spike recorded

The challenge

  • Building on the successes of the mass sampling campaign, to
    engage target audience at selected summer festivals to;

    • Drive awareness
    • Drive trial
    • Increase sales (post event)

The solution

  • To apply the Konbini concept and guest journey in a festival environment.
  • Deliver and immersive experience where guests could trial -196 in a fun and memorable way.
    • Konbini convenience store experience.
    • Cold freeze chiller sampling room
    • Secret Izakaya bar space to reward engagement including product trial and photo opp.
    • DJs headline in the bar
    • Roaming sampling around the festival

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