Overview
- Full logistics and journey plan for chilled sip samples.
- 30+ days of guerilla hit squads supported by branded chilled vehicle
and dumpbins. - Influencer night in partnership with YO! Sushi at Selfridges.
- Festival executions at Barcode and Brockwell Park.
- Head Office day requested and accommodated within schedule.
10,400 sip samples delivered across 6 activations
5-weeks from concept approval to first event
The challenge
- To support the launch of Suntory’s new -196 vodka cocktail to the UK market with
mass sampling, pop-ups and festivals presence.- Convey brand and product stories
- Provide taste samples
- Raise awareness, consideration and sales.
- Host influencer events
The solution
- Konbini concept pop-up created:
- -196 convenience store designed and built.
- Competition / token mechanism for audience engagement.
- Created a Cold Room zone for an intriguing guest journey.
- Secret bar delivered an exclusive feel and samples.
- Influencers guests for activity amplification.
- Freeze Crush themed riddles to solve and tasks to achieve
- Konbini concept adapted to suit Festivals activations.
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