Overview
- Branded and festive stand with distinct zones
- Product display
- Sampling desk and spin-to-win mechanism
- Dining table with places set and prize winners’ tombola
- Sanpellegrino branded prizes distributed.
- Stand staffing throughout the event with knowledgeable brand ambassadors.
21,000 visitors over 3-live days/evenings
2000+ Sanpellegrino sparkling water samples
486 spin-to-win winners and prizes won
The challenge
- To showcase Sanpellegrino as a valued and premium key Waitrose supplier.
- To create a fun and interactive Sanpellegrino stand to engage Festival visitors and encourage them to experience the brand’s sparkling water product.
The solution
- Design a presence befitting of the unique Tobacco Docks backdrop and aligned with the festive feel of the event.
- Provide a platform for efficient product sampling married with a pleasant space to be.
- Deliver an engagement mechanism with on-brand prizes to incentivise participation.
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