Lexus LTA Partnership Experience

In 2025 Lexus looked to bring their partnership with the Lawn Tennis Association and their latest model launches to life at the Good Food Show – Summer. Building on it’s success, the experience was subsequently refined and delivered at the Hampton Court Food Festival to create a premium experience that would attract more visitors, deepen brand engagement, and highlight the unexpected synergy between Lexus and the LTA.

Across both events, guests were welcomed onto the stand with a luxury strawberries-and-cream canapé featuring an unexpected twist of balsamic vinegar, before being invited to explore the newest Lexus models.

The result was a polished, engaging environment that sparked curiosity through brand leads and strengthened consumer connection.