Finish Mass Sampling Campaign

Overview

Finish Ultimate Plus activated a large-scale sampling campaign across two of London’s busiest train stations to drive awareness and trial.

The campaign featured full stand installations operating for 12 hours daily, supported by mass sampling at peak footfall points. A motion-sensor screen triggered dynamic product content as commuters passed by, encouraging interaction and conversation around the brand.

With data capture, leaflet distribution and influencer amplification, the activation delivered up to 28,880 samples through an engaging, high-impact branded platform.

28,880 samples delivered
2 day train station activation
Strong audience data capture mechanic
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