Finish – Train Station Sampling

Overview

  • Full installation at 2x high footfall London stations.
  • Sampling from stand for 12x hours daily.
  • Supported by distribution point mass sampling for 6x hours.
  • iPad-based data collection and comms sign-up.
  • Information leaflet distributed with samples.
  • Influencer amplification.
28,880 samples delivered over 2-days

The challenge

  • To deliver Finish Ultimate Plus dishwasher tablet samples at high footfall train stations.
  • To encourage interaction with stand-based element to create conversation around the brand and product.

The solution

  • Create an engaging branded platform to deliver 15,000 samples daily.
  • Stand concept comprising
    • Motion sensor screen – triggered as people walked past
      to show dish being cleaned by the power of Finish
      Ultimate Plus.
    • Supported by mass sampling at highest footfall
      distribution points.

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