San Pellegrino Trade Engagement Event

SC Events Marketing partnered with San Pellegrino to deliver immersive trade experiences in both London (Terra Terra) and Brighton (Cyan Room, The Grand) to bring the brand to life for a curated trade audience. Each venue was dressed to evoke a quintessentially Italian atmosphere, complete with authentic sounds, smells, beach-inspired décor, and live Italian music.

Guests were invited to taste the product range alongside thoughtfully arranged fruit displays, explore themed customer-specific breakout rooms, and take home bespoke goody bags. The programme was carefully designed to convey key brand strands; Taste, Provenance of Fruit, and Italian Lifestyle, while allowing the atmosphere to evolve from early evening through to a lively night-time experience.

The activation created an engaging, authentic environment that strengthened relationships with trade partners and delivered a memorable, sensory connection to the brand.