Overview
San Pellegrino sought to craft an immersive trade experience in Terra Terra, London to bring to life the latest NPD launch for a curated trade audience. The venue was dressed to evoke a quintessentially Italian atmosphere, complete with authentic sounds, smells, beach-inspired décor, and live Italian music.
Guests were invited to taste the product range alongside thoughtfully arranged fruit displays, explore themed customer-specific breakout rooms, and take home bespoke goody bags. The programme was carefully designed to convey key brand strands; Taste, Provenance of Fruit, and Italian Lifestyle, while allowing the atmosphere to evolve from early evening through to a lively night-time experience.
The activation created an engaging, authentic environment that strengthened relationships with trade partners and delivered a memorable, sensory connection to the brand.
60 Trade Guests
Full attendance across all elements of the 6 hour event
Plans underway for a bigger, better 2025 iteration.
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