Weetabix ‘Weetaboxpark’ Brand Experience

Weetabix partnered with the FA and the FIFA Women’s World Cup, looked to create a standout family experience that drove trial and to increase partnership awareness.

Over a two-day takeover, Boxpark Wembley was transformed into “Weetaboxpark”, a fully branded breakfast destination where fans sampled Weetabix and built their perfect bowl at the interactive toppings bars. Entertainment from a DJ and face painters added to the celebratory atmosphere as crowds gathered to cheer on the Lionesses’ opening matches.

The activation became a joyful moment for families to come together and celebrate with Weetabix, while also securing national visibility through BBC match coverage.